Funny… I’m in Australia and Kmart is THE darling budget department store. They’ve pulled off a marketing coup involving news advertorials, mumfluencers, and copying an ikea/Nordic aesthetic that photographs well for Instagram. Then they backed up with genuinely cheap and surprisingly okay-decent quality products. Shame it doesn’t translate across the Pacific.
Funny… I’m in Australia and Kmart is THE darling budget department store. They’ve pulled off a marketing coup involving news advertorials, mumfluencers, and copying an ikea/Nordic aesthetic that photographs well for Instagram. Then they backed up with genuinely cheap and surprisingly okay-decent quality products. Shame it doesn’t translate across the Pacific.
Funny… I’m in Australia and Kmart is THE darling budget department store. They’ve pulled off a marketing coup involving news advertorials, mumfluencers, and copying an ikea/Nordic aesthetic that photographs well for Instagram. Then they backed up with genuinely cheap and surprisingly okay-decent quality products. Shame it doesn’t translate across the Pacific.